ACD // Copywriter
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Vagnastics

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EOS

VAGNASTICS

 

Shaving your nether regions can feel like an olympic-grade gymnastics routine, but perhaps even more challenging because you have to do it naked in a slippery death trap while holding a bunch of tiny knives. Yet, because it’s a taboo subject, no one ever teaches you how to do it.

So we took notes from all of the home workout programs trending during the pandemic and created one of our own. A new kind of exercise class that equips you with all the moves you need build the stability, flexibility, and creativity required for peak hooha-shaving shape.

The program was featured as ad of the week on Campaign, the #1 story on AdWeek, and editor’s choice on AdAge.

 
 
 
 
 
 
 
 
 
 
 
 
 

CREDITS

Client: Evolution Of Smooth
Agency: Mischief USA
Role: Copywriter
Art Director: Tanner Thompson
ECDs: Bianca Guimaraes, Kevin Mulroy
CCO: Greg Hahn
Director: Adam Avilla
Editor: Kevin Tian