ACD // Copywriter
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Coors Almighty Light

 

Coors Almighty Light

Made With Real Blessed Water

 

In The Foo Fighters’ new horror movie Studio 666, Dave Grohl’s soul becomes possessed by a demon. The same Dave Grohl who happens to be a huge fan of Coors Light. Naturally the most efficient way to save his soul was to infuse his favorite drink with powerful demon-fighting properties. 

So we created Coors Almighty Light, the first spiritually-augmented beer formulated to ward off demons, specifically while viewing the Foo Fighters’ new film Studio 666. Made with real Rocky Mountain Holy Water that has been blessed by a minister, this liquid exorcism will save your soul with every sip. 

 
 
 
 
 
 
 

RESULTS

  • 431 organic news placements

  • Including 190 broadcast features

  • 778 million+ earned impressions

  • Sold out immediately


“Drink these beers to summon (or fight) the devil.”

-The Takeout

“Coors Light saves soul of Foo Fighters’
Dave Grohl with ‘spiritually enhanced’ beer.”

- The Drum

“Coors Light, Foo Fighters team up
for Drinkable Demon Deterrent.”

-CBS


Client: Coors Light
Agency: Mischief USA
Role: Senior Copywriter
Senior Art Director: Tanner Thompson
Designer: Sabrina Saccente
ECDs: Bianca Guimaraes, Kevin Mulroy
CCO: Greg Hahn
Editor: Kevin Tian