Dame
Get F*cked By The Government
Anti-choice politicians are f*cking us. And they’re doing it without our consent—80% of Americans believe in the legal right to abortion. So sexual pleasure brand Dame offered us a way to f*ck them back, all while registering voters and donating 100% of sales to the National Network of Abortion Funds. We used this campaign to supercharge the conversation before the midterms and get people to f*ck politicians in a more effective way— by voting them out.
“This is the best pro-abortion
campaign we’ve ever seen”
HypeBae
“Mitch McConnell Literally Looks
Like a Dick With the Release of New Dildo”
Rolling Stone
“It comes in the color "ice,"
like the senator's soul.”
Mashable
“Dame's Mitch McConnell
Dildo Is a Perfect Protest”
Spy
“The jury’s out on whether or not folks
actually want to sit on the senator’s face.”
Vice
“What the f*ck”
My Mom
Recognition
Clios
Gold - PR Real Time Response
Silver - PR Public Affairs
Bronze - Media Specific Target Audience
Bronze - PR Cause Related
Shortlist - Design Product Design
Webbys
Winner - Public Service & Activism
Nominee - Best Cause Related Campaign
AICP
Winner - Purpose Driven
One Show
Bronze - Health & Wellness PR
Merit - Design Promotional Physical Items
Merit - Health & Wellness Products
Merit - IP & Product Design Physical In Market
Brave Brands Awards
Honoree
Andys
Winner - Idea
Winner - Bravery
Cannes
Shortlist - PR
Credits
Client: Dame
Agency: Mischief USA
Role: Senior Copywriter
Art Director: Tanner Thompson
ECDs: Bianca Guimaraes, Kevin Mulroy
CCO: Greg Hahn
Animator: Deven Langston