ACD // Copywriter
eos-mens-PR-1.jpg

Unmanhandle your face

 

eos

Unmanhandle your face.

The men’s shaving category is already saturated with exaggerated hyper-masculinity. There are plenty of products for men who make vests their personalities. But what about the normal guys who don’t punch walls after losing fantasy football? The guys who just want a good, moisturizing shave cream? Eos’ first men’s shave cream is for them. Finally, a shave cream without the notes of your dad funding your company.

 
 
 

“Eos enters men’s shaving category with
ads mocking rivals insufferable manliness.”

-AdAge


“A cultural triumph”
- Muse by Clio

Its own irreverent take on masculinity”
-AdAge

“A modern and skillful take on the subject”
- More About Advertising

Brave, unapologetic and talk-worthy”
- The Stable

“Another standout campaign”
- The Stable

“Tackles toxic masculinity in
humorous new campaign”

-Adweek


“A cheeky protest against men’s shaving as we
know it—uber masculine and annoyingly bro-y.”

-The Stable


Client: eos
Agency: Mischief USA
Role: Associate Creative Director, Copywriter
ACD Art Director: Tanner Thompson
ECDs: Bianca Guimaraes, Kevin Mulroy
CCO: Greg Hahn
Director: Pete Marquis
Editor: Dick Gordon