ACD // Copywriter
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Train For Your Life

Anytime Fitness

Train For Your Life

 

Most of us aren’t training to be Olympic athletes. We’re just trying to be able to lift our suitcase into the overhead bin without causing a scene. That’s why Anytime Fitness creates personalized plans that aren’t just for “gym people,” but for people who kind of want to go to the gym. No matter what you’re training for —even if it’s just opening that salsa jar — they’ll help you train for your life. 

 
 
 

Client: Anytime Fitness
Agency: Mischief USA
Role: Senior Copywriter
Senior Art Director: Tanner Thompson
ECDs: Bianca Guimaraes, Kevin Mulroy
CCO: Greg Hahn