You are why we fly.

At a time when the airline industry was reeling under the cloud of a global pandemic, we wanted to offer travelers a simple message of hope, solidarity, and compassion. And best of all, we even managed to avoid the term, “in these uncertain times.” After a four-year hiatus from brand advertising, we launched a new tagline and brand platform with this campaign.

You can find it here on Adweek

And here on The Drum.