ACD // Copywriter
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Stand Up To Yourself

 Monica Lewinsky // Anti-Bullying

Stand Up To Yourself

 

8 in 10 people say they would never say something mean to someone else. Yet we all say mean things to ourselves every day. If it’s not okay to say to someone else, why is it okay to say to yourself?

We teamed up with anti-bullying activist Monica Lewinsky to take on a rarely confronted bully: the voice inside your head. The campaign was in support of nine different non-profits fighting bullying of all kinds. It premiered with Monica on the Today Show.

 
 
 
 
 

Today Show Premiere

 
 
 

Client: Monica Lewinsky
Agency: Mischief USA
Role: Associate Creative Director, Copywriter
ACD Art Director: Tanner Thompson
ECDs: Bianca Guimaraes, Kevin Mulroy
CCO: Greg Hahn
Director: Dylan Maranda
Editor: Matt Laroche