HOTELS.COM
A travel brand meets a travel ban
It turns out nobody travels during a travel ban. (Thanks, Captain Obvious.) But to keep Hotels.com top-of-mind for when travel safely returns, we made sure Captain Obvious kept a high profile. First, he encouraged the world to stop using Hotels.com and start social distancing. Then, he entertained us with daily dispatches from “The Captain’s Log.” And as the world started to emerge from its long COVID hibernation, he reminded us of these strange things called “places.”
Remember places?: TV
Dispatches from the Captain’s Log: Social
Hotels.com tells you not to use Hotels.com: TV and Social
