ACD // Copywriter
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Make It A Thing

 

 SHUTTERFLY

Make It A Thing

Shutterfly helps you turn fleeting memories into things you’ll remember. Things that immortalize your ill-advised fedora phase. Things that celebrate your adventures in the emergency room. Things that you can’t buy at the mall or even find on the 27th page of Google, because they’re things that only you could make, and things that only they could get. Memories fade. But in Shutterfly’s largest campaign to date, we show that coffee mugs featuring your daughter’s bowl cut never do. 

 
 
 
 
 
 
 
 
 
 
 

“Shutterfly Spotlights Life’s Chaotic
Moments in its Largest Campaign Yet”

-AdAge

“Shutterfly Sees Awkward Moments As Potential Works of Art in Brand Repositioning Campaign”

-Adweek

“Immortalize Life’s Moments as Keepsakes,
Says Shutterfly’s Eye-Catching Campaign”

-Muse by Clio

Business Wire | Yahoo Finance | AdAge | Creativity | AdWeek | NewsBreak | Yahoo Lifestyle | Media Post |
Martech Series | Aithority | MUSE | Dead Pixel Society | Best Ads On TV | Shoot Online | Home Accents Today


Client: Shutterfly
Agency: Mischief USA
Role: Copywriter
Art Director: Tanner Thompson
ECDs: Bianca Guimaraes, Kevin Mulroy
CCO: Greg Hahn
Director: Henry Scholfield
Editor: Sam Bould