8 in 10 people say they would never say something mean to someone else. Yet we all say mean things to ourselves every day.

So we teamed up with anti-bullying activist Monica Lewinsky to take on a rarely confronted bully: the voice inside your head. The campaign was in support of nine different non-profits fighting bullying of all kinds. It premiered with Monica on the Today Show.

THE SILENT BULLY - BRAND ACT

We then partnered with creators to show that sometimes the loudest bully can’t be heard by others. By hacking the closed captioning feature on Tiktok, we gave a public voice to their private monologue. When you turned the sound off, and the captions on, the silent bully came through.