8 in 10 people say they would never say something mean to someone else. Yet we all say mean things to ourselves every day. If it’s not okay to say to someone else, why is it okay to say to yourself?

We teamed up with anti-bullying activist Monica Lewinsky to take on a rarely confronted bully: the voice inside your head. The campaign was in support of nine different non-profits fighting bullying of all kinds. It premiered with Monica on the Today Show.

THE SILENT BULLY - BRAND ACT

We then partnered with creators to show that sometimes the loudest bully can’t be heard by others. By hacking the closed captioning feature on Tiktok, we gave a public voice to their private monologue. When you turned the sound off, and the captions on, the silent bully came through.