eos
Pubes For The Planet
We want you? To send us? Your pubes?
That’s the gist of it, yeah. Hair is an effective, biodegradable tool for reducing soil erosion. Meanwhile, here we are, quite literally washing our pubes’ potential down the drain. So we wanted to normalize the topic of pubic hair and start treating it like the precious renewable resource it is. We teamed up with Matter of Trust, a non-profit that repurposes hair, to create our pube donation program that came with a free tube of eos shave cream to help you finish the job down there. So now, when you shave your bush, you can help grow a new one.
Yeah, that’s a real sentence that we really just posted. Human hair is an effective, natural tool for reducing soil erosion. Your pubes are a precious renewable resource, and you’ve been washing their potential down the drain. Send them to our pals over at the non-profit Matter of Trust and get a free tube of eos shave cream, We’ll match them with a monetary donation! It’s not that weird! Really! It’s fine!
Now if you’re what experts consider a “functioning person,” you probably have some questions about what you just read. Allow us to elaborate. We. Want. Your. Pubes. Really, we do. Human hair is an effective natural way to reduce soil erosion. So let your pubes save the planet and donate them to our partners at Matter of Trust today, and we’ll match them with a monetary donation.
The planet is facing a serious code pube. And we need your pube donations today (not joking.) Human hair is an effective, biodegradable tool for reducing soil erosion and can do a lot of good for our earth. We all have pubes, so we might as well put them to use. Donate your pubes to Matter of Trust today, and we’ll match them with a monetary donation!
“The Top 5 Creative Campaigns
You Need To Know About”
-AdAge
“How Your Pubes Can
Help Stop Soil Erosion”
-Yahoo
“The Sustainable Solution That
Rarely Sees The Light of Day”
-MediaPost
Recognition
Effies - 3x Gold
Webbys - Nominee
Client: eos
Agency: Mischief USA
Role: Senior Copywriter
Art Director: Tanner Thompson
ECDs: Bianca Guimaraes, Kevin Mulroy
CCO: Greg Hahn
Animator: Darcy Prendergast