The jeans that turn a hiding place into a showcase.

Nearly every innovation in the history of menstrual products has had one main objective: make them more discrete. The shame around period products has led to 83% of menstruators actively hiding them on the way to the bathroom. But instead of making our products easier to hide, we decided to take a different approach.

We made the first line of jeans that took the most popular hiding place — the back pocket — and turned it into a proud showcase. We debuted the line with gen Z celeb, Haley Lu Richardson. People Magazine called it “bound to go viral” before it sold out three separate times.