Bless your f*cking cooch

This sh*t is an absolute blessing.

@killljoyy’s words, not ours. TikToker Carly Joy blessed the internet with a tutorial on how to “bless your f*cking cooch” with eos shave cream. Her organic viral video opened up a raw and unfiltered conversation about a taboo subject. While most brands would shy away from her spicy candidness, we wanted to celebrate it. So, we did what any professional, self-respecting company would do: team up with a 16-year-old to drop a custom line of Cooch Blessing Cream, complete with verbatim instructions on how to achieve a “smooth-ass hooha.” The line sold out immediately.

The campaign was named the world’s 12th best ad by Adweek, honored as one of TikTok’s 14 top Culture Drivers, and most importantly, allowed us to say the word “cooch” in at least twelve client meetings.

The Original

The Response

Press

“The 12th Best Ad Of 2021”

-Adweek

“TikTok’s Top Culture Drivers”

- Tiktok

Adweek’s Global Top 25 Ads of 2021, TikTok Culture Drivers, Business Insider, Fast Company, NewsWeek, Adweek 1, Adweek 2, Adweek 3, AdAge, The Drum 1, The Drum 2, Campaign, TrendHunter, Muse By Clio, DigiDay, Famous Campaigns, Wired Focus, 15 Minute News , Cyber News, Y Pulse, Beauty News, Glossy, CMO Moves, Teen Vogue, Variety, Happi, Flipboard, NewsBreak, etc.

Recognition

D&AD - Graphite Pencil, Wood Pencil
Clios -1x Grand Clio, 1x Gold, 2x Bronze, 1x Shortlist
The One Show - 1x Bronze, 6x Merits
Cannes - 1x Silver, 2x Bronze
Effies - 4x Gold, 1x Bronze
The Webbys - 1x Nominee
AICP Awards - 2x Winner
AdAge Creativity Awards - Best ROI
AdAge Best Ads in the World 2021 - #12
The Brave Brands Awards - 1 of 5 Honorees
The Andy Awards - 2x Winner
The Reggies - 1x Super Reggie, 1x Gold
TikTok Top Culture Drivers - One of 14